Brand and culture

Our brand values innovation, reliability, and acommitment to quality in everything we do.

Mission

To lead the rise of China’s motor industry

Vision

To enter the world’s top 20 motor manufacturers

Corporate Vision

Creating a Better Future

Corporate Values

Honesty, pragmatism, and
benevolence as thefoundation

Special qualities

Talent, virtue, ability, and
perseverance.

Spirit

Unity, Cooperation,Dedication, Innovation